張小燕:沒有感動的能力,就沒有幸福。
人在幸福的時候,幾乎都不會覺得自己幸福。
台灣這幾十年,除了幾個天災,沒有戰亂、沒有太大政局不穩,比起很多國家都好。外國朋友來,都很喜歡台灣,覺得台灣好好玩,很方便又安全。
所有的好集中在這裡,所以才有台灣奇蹟,但我們卻不太惜福。我們看自己都是問題,這樣怎麼會覺得幸福、快樂?
我常常想,我做節目,如果天天有人講「妳怎麼這樣做?」我不認為我做得下去。
我訪問過張曼娟,她說,「我常常在最幸福的時候,覺得最恐慌,因為我怕幸福一下子就不見了。」
得獎可能就要走下坡
很多人以為我得獎很幸福,但我從小就有個感覺,節目得獎可能就要走下坡了。所以,我特別珍惜存在的每個時刻。
每一天,我只要進了我家車庫,走上樓,狗狗一舔我,打開電視,就很幸福了。我看到好電影,也覺得很幸福。
這是我能幹這一行的優點,我很能感受每個人精心創作所要傳達的感受。
像現在聽的Adele(此時放的音樂是艾黛兒的《Don’t You Remember》),我買她的DVD回來,把家裡的燈關掉,就好像在現場一樣,很能洗滌煩亂的心。我很喜歡這些小小的感動、大大的感動。
我一直覺得,能夠在心中有感動,是很重要的能力,沒有感動,就沒有幸福。現在的孩子,要讓他們懂得感覺、感動、感觸,去touch,才會有幸福感。
我們不該不知福,這是人生很重要的功課。人要失去了,才懂得珍惜,為什麼不能在有的時候,就很珍惜?
當我先生告訴我他得癌症的時候,我記得我看著窗外,腦子裡想到我的好日子沒有了。因為要開始治療,就算醫好,也會害怕復發,永遠處在恐慌中。
我 和我先生感情很好,他住院的時候,我四個月沒有走出台大,都住在醫院裡面。
他走了以後,我記得我走出醫院,朋友送我上車,我說,「我要幹嘛?我回家幹嘛?」大家都哭了,我沒有掉眼淚,我哭不出來。
當時我媽非常不放心,所有的人都怕我發生什麼事情。
後來我想,我如果不好好過日子,最受傷的是對我最好的人。
我那時多想著別人,很快就回公司、做唱片,接了「小燕有約」的節目。
只有在電視上出現,大家才會覺得我沒有問題了。
我讓自己的生活回到軌道上,所以得到最大救贖的是我自己,因為很多人在痛苦中走不出來,很難打開那個結。
現在覺得,想吃什麼就去吃什麼,想買雙小鞋就買雙小鞋,這都是小小的滿足和幸福。
前幾天,我和朋友就在app上,相約去永康街一日遊。下午吃東西,買些小飾品,坐在咖啡館吃提拉米蘇,在街上看人,就覺得很幸福。
我擔不擔心錢?每個人擔心錢的標準不一樣。
你說我不擔心錢嗎?唱片公司還在賠錢。你覺得郭台銘不擔心錢嗎?他擔心的可能是以億計算的。這樣看,他缺的錢不是我們能想像的。
每個人需要錢的壓力和分量,是不一樣的。
最重要的是,要根據自己的能力,去找能讓你幸福的事情。
想幸福,就要有執行力,做一點是一點;做,就有一分,光想不做,連一分都沒有。 自己的幸福自己找,不要抱怨為什麼不幸福、不快樂。沒有人該給你快樂。
你要付出,才會有成果。這好像很教條,但卻很真實。
===>幸福長在自己的尾巴上,唯有自己往前進,它才會跟著走。
Reference: Google Image; (2012天下雜誌500期)
Tuesday, August 21, 2012
Wednesday, June 20, 2012
我永遠的才爸 - Happy Birthday!
上一次見到才爸,是11天前。
他風塵僕僕的趕來珍妮的大學畢業典禮。
記得在電話裡的他, 誠懇而真切的嘀咕著:
人家說啊, 孩子大學畢業一生就一次, 一定要去為她喝采!
就這樣,
我的才爸 在四天內, 搭了兩趟長X航空, 調了兩回時差。
*台北 - 西雅圖 Round Trip*
在一萬多英里的距離, 我看見一位父親給女兒無聲的愛。
*********************************************************************************
上一次見到才爸給蛋小弟蓋被,恰好,也是11天前。
188公分的蛋,是個20歲的大男孩,打籃球和研究車類是他喜愛的事。
依稀記得幼時,
才爸總會俯下腰,將看著電視睡著的5歲蛋弟小心的擁入他懷中,再輕輕的放在臥床。
因為抱著他,才爸走路的節奏是秩序而緩慢的;
客廳到臥房,五步路的旅程,父親走的紮實且沉穩。
多年後憶起,我才發現,
那時才爸的腳步,一直是我心中堅定力量的象徵。
那天,蛋在沙發上沉沉的睡去,
父親靜靜的取了毯子,細心的,呵護的,甚至是小心的,將毛毯裹著他,
並熟悉的輕輕拍撫兒子的胸口。
在15公分鼻息間的距離, 我看見一位父親對兒子不捨的情。
*********************************************************************************
這就是我的才爸,
是我迷路時鎮定卻慌忙尋找的長者,
是總喊著別亂消費卻偷偷塞錢在我書桌的容者,
是清楚的舉著高旗助我無懼向前的智者。
在西雅圖凌晨12點時分,我想對他說聲:生日快樂,才爸!Love you, forever & ever.
Location:
Seattle, WA, USA
Saturday, June 16, 2012
新的方向 vs. 心的方向
轉眼離開學校剛過一年半.
八個月前開始了這份工作,
興奮之餘, 開始發現了其中的繁瑣矛盾及苦澀.
雖然有著微亮的頭銜,公平的待遇,以及和氣的同仁.
但我好像開始理解了小時候聽"大人"們說: [唉呀,當學生才幸福呢!] 的那種情緒.
每天走進車庫和從停車場走到公司的2分鐘是我唯一踏實的踩著地的時候.
汲汲營營,風塵僕僕.
家前草地上停留的成群歐洲鴝, 鄰居翻新後綠地的芬芳,
我都恍如隔世的忽略了.
停止了寫作,停止歌頌,停止舞蹈,也停止了綻放自我.
終於我有些明白,
當人們選擇新的方向時,
常常不得不忘卻自己心的方向.
因為人們口中的"麵包",
所以喜愛歌唱的甘願走入商場,
熱中藝術的大步跨入政壇.
也許有天,
人們終於能夠在新的方向中,
本著初衷, 繫著稚念,
尋回自己心的方向.
飲著微涼的咖啡, 我抬頭恍然瞧見,
辦公室窗外的櫻花開了.
Picture Reference: Google Image
Location:
Seattle, WA, USA
Friday, July 30, 2010
Pepsi in Red in China!! - Product line

Pepsi in RED??? YES, in China, they are changing their cover in Red!
I at first was wondering if they are doing it to compete with Coke Cola....Or Because Red is a lucky color in Chinese Culture.
This product line in Red cover may hit big since the Chinese believe deeply in the luck a red color can bring, that is also why the traditional Chinese wedding is all in Red.
Apple on the head - Brand loyalty

HAHAHA, I'm blown away by this guys' tattoo!! Now, THIS is what you called a BRAND LOYALTY!!!
Throughout the whole Marketing class, I think to build a brand and make your consumers be loyal about your brand is the hardest to achieve.
But hey, I guess Apple has made it! ^o^
GNC's Mission Statement
GNC has this commercial a year or 2 ago. It is promoting it's mission statement - "GNC is committed to providing a shopping experience that exceeds our customers' expectations."
It was FUNNY!! Cracked me up... But hey, it got its attention, and magically, I really do believe that if I want to find any kind of medication/suppliments, GNC is the store I may go to.
Labels:
Funny,
GNC,
mission statement
Location:
Pullman, WA, USA
Touch test - Focus group
I saw this video on Youtube which it show this company formed a focus group and asked people to be vision-covered and just use their hand to feel the item, and state what they feel.
I found it really interesting that at the end, they conclude most people find Cotton to be most appealing, whereas the scissors are least appealing, and 3 out of 5 people would hold "Fresh" with their foot for more than 3 minutes!
Labels:
focus group,
interesting,
touch test
Location:
Pullman, WA, USA
Wednesday, July 28, 2010
How to sell soap - The importance of Word of Mouth
So here I found a Viral marketing strategy video, which uses a simple example (How to sell soap) to show us this strategy. It is a cute little web commercial, you kind of feel like "it's" talking to you, as it's having a conversation with you. After the 2 and a half minutes, I realized that it is about the WOM - Word Of Mouth strategy we talked about in class.
Word Of Mouth is more convincing than any type of commercial, it gives you a guarantee from someone who do not have any beneficial relationship with the business. It makes you feel like: "Oh, she used this, and loves it, it should work on me, too!"
With our group's project, we use the WOM strategy since restaurant service is not something people would love it only through your fantastic commercial.
Labels:
marketing strategy,
viral
Location:
Pullman, WA, USA
Thursday, July 22, 2010
Flavored Straw from Australia

As I was browsing on web, a little link on the side of the page has this little ad -- Got milk? Flavored straw. And I remembered that years ago this was a big hit in Australia, and in Taiwan, too.
If you don't know what this "Flavored straw" is, it is a thicker-than-usual straw that inside contains little flavored sugar dots (vanilla, straberry, chocolate, etc.) When you use the straw to drink your milk, yoo then taste the flavor from it.
I can't help but think that it is an AMAZING innovation for all families, students, kids, and whoever wants to enjoy a cup of flavored milk.
The inventor realized a problem in the market, even though there are many different varieties of flavored milk on the market, but if one wants to taste different flavors, he/she would have to buy a big gallon of EVERY milk, and this can lead to a big waste because they only want to taste it. In this case, it solves this problem for all of us, by creating the flavor in the straw instead of in the milk, it is much more convenient and fun to enjoy different flavors of milk now.
I bought a pack of "mint and chocolate" flavor, and I'm going to try it! :D
Labels:
flavor,
innovation,
milk,
straw
Location:
Pullman, WA, USA
Tuesday, July 20, 2010
Diet Snapple and pricing
I was at the Bookie last week looking for something to drink. And I saw this new "diet Snapple" with a new flavor and and HUGE price sign indicating $o.79. A normal Snapple costs at least $1.50, here is a DIET (popular word these days) Snapple only cost $0.79. I immediately bought it.
This reminds me of what we discussed in class today, about the importance of pricing. A high price can bring up the product's value, but it can also cause a decrease in demand in some cases; on the other hand, a low price can encourage more demand, but consumer may question the quality in the product.
I, however, am one of the low-price products' fans. And this diet Snapple earned its $0.79 from me.
Just a little conclusion after drinking the $0.79 diet Snapple, I do not like it. It's got too strong of a "blenda" taste... Oh well, it did told me that it's "DIET." >.<
Location:
Pullman, WA, USA
Tuesday, July 13, 2010
John Underkoffler Speech - The Future of UI
From a friend's facebook post, I saw a link to youtube that talks about The future of User Interface. After viewing this video, I was AMAZED by how technology can bring us human to something like this.
Just like how it shows in the movie "Minority Report," where Tom Cruise uses his fingers to bring images and information from the computer. This John Underkoffler is telling us that in 5 years, this technology is going to be used in not only companies and organizations, but will be friendly for all users.
GOT TO WATCH THIS VIDEO, it really will amaze you!!! ^_^
Monday, July 12, 2010
Emobenefit - Personal experience


Have you ever sell a textbook online? Through ebay, Amazon, or half.com?
Well, I did.
And when we talked about selling not just a product/service, but an EMOTION in Marketing class today, I thought of my person experience of successfully selling a product through understanding the consumers' emotions.
2 semesters ago, I took a management class and when the class ends I no longer need to keep the book. So I thought I'd sell it back on Amazon.
On the listing page, it requires me to put down some of the information regarding the book I'm selling. So I went to Amazon's textbook pages to see how people put down theirs with the same book.
That was when I found that there were over 15 exact same book that's on sale online, and I'm one of them. Here I thought, my book is not the brand new one, nor is it the cheapest one could be sold, how can I attract the consumer to buy my book?
So I put down the following statements on the description part of my product, and after 2 days, Amazon sent me an e-mail confirming my successful transaction. Here it is:
This is the newest version of the management textbook ... Its condition is ... most importantly, IT GOT ME AN A FOR THE CLASS!!! A must buy!!! ^_^
I don't if my magic words worked, or I was just lucky. But hey, who wouldn't want to buy a book that may bring you good luck on the subject learning? ^o^
Albert Einstein or Marilyn Monroe?

Albert Einstein or Marilyn Monroe? ^_________^
So I was going through my email, and my friend sent me a picture file asking me --> Albert Einstein or Marilyn Monroe?
Let's play a little game!
I want you to take off your glasses, or stand a little further from the screen. Tell me who you see ? (Albert Einstein or Marilyn Monroe?)
What about you put on your glasses, and stand closer to the picture, now who do you see? (Albert Einstein or Marilyn Monroe?)
Hahaha, well, I found it very cool, and this just make me think of one lecture class where we talked about "what you see may not always be what it truly is." Therefore, observing consumers are very important; their facial expression, their blink of eye, their smile, or confusion. A good marketer should be sensitive about these things.
Hope you enjoy this fun game! ^_^
Labels:
Albert Einstein,
confusion,
cool,
fun,
Marilyn Monroe
Location:
Pullman, WA, USA
Friday, July 9, 2010
The real meaning of marketing (Very truthful ^o^)
The Buzzword in today's business world is --> Marketing, but people often ask about the simple definition of it. So what are some different marketing strategies?
The video is using one simple concept of how a woman and a man's conversation in a party can turn out to be a great way of promotion (marketing).
We learned in class that to promote a business' product/service requires good "promotion" technique. A commercial can catch your eye in 5 seconds if it's done successfully whereas a bad advertisement can be totally useless even it lasted for 10 minutes.
This video is using a real life conversation and different ways of saying the same thing but giving people different feeling about it. It can be persuasive, can be funny, and it can be useful in real life.
Location:
Pullman, WA, USA
Thursday, July 8, 2010
Having a bad day in office?
I was browsing on Youtube, and here I found this FUNNY video. ^_*
It's an advertisement for "Evolution Business Consulting." I found this ad very powerful for most general public. Normally, when we see an ad that's for business consulting, we might just ignore it since it doesn't sound interesting in any way. But this ad has used a video that ALL OF US can relate to - a busy day, bad atmosphere in the office, boss being a pain in the bxtt, and so on.
When we learned in class about consumers' need, this advertisement has successfully attract most of our attention. And it will leave a footprint in our mind. When we meet some problem with business, it's very likely that this video pop up to our mind and moreover gives us a "oh, why not" thought for trying the toll-free number. And there goes a chance of doing business.
On the other hand, nowadays people send videos through emails, blogs (yup, this is what I'm doing haha), and social network websites. This video will be spead to the whole nation with thousands of people viewing it due to the fact that it's FUNNY. And there goes a lot more chances of exposing the advertisement, therefore attract more needing consumers.
Location:
Pullman, WA, USA
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