Tuesday, July 20, 2010

Diet Snapple and pricing

I was at the Bookie last week looking for something to drink. And I saw this new "diet Snapple" with a new flavor and and HUGE price sign indicating $o.79. A normal Snapple costs at least $1.50, here is a DIET (popular word these days) Snapple only cost $0.79. I immediately bought it.
This reminds me of what we discussed in class today, about the importance of pricing. A high price can bring up the product's value, but it can also cause a decrease in demand in some cases; on the other hand, a low price can encourage more demand, but consumer may question the quality in the product.
I, however, am one of the low-price products' fans. And this diet Snapple earned its $0.79 from me.
Just a little conclusion after drinking the $0.79 diet Snapple, I do not like it. It's got too strong of a "blenda" taste... Oh well, it did told me that it's "DIET." >.<

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