Touch test - Focus group

I saw this video on Youtube which it show this company formed a focus group and asked people to be vision-covered and just use their hand to feel the item, and state what they feel.
I found it really interesting that at the end, they conclude most people find Cotton to be most appealing, whereas the scissors are least appealing, and 3 out of 5 people would hold "Fresh" with their foot for more than 3 minutes!