So here I found a Viral marketing strategy video, which uses a simple example (How to sell soap) to show us this strategy. It is a cute little web commercial, you kind of feel like "it's" talking to you, as it's having a conversation with you. After the 2 and a half minutes, I realized that it is about the WOM - Word Of Mouth strategy we talked about in class.
Word Of Mouth is more convincing than any type of commercial, it gives you a guarantee from someone who do not have any beneficial relationship with the business. It makes you feel like: "Oh, she used this, and loves it, it should work on me, too!"
With our group's project, we use the WOM strategy since restaurant service is not something people would love it only through your fantastic commercial.
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