Have you ever sell a textbook online? Through ebay, Amazon, or half.com?
Well, I did.
And when we talked about selling not just a product/service, but an EMOTION in Marketing class today, I thought of my person experience of successfully selling a product through understanding the consumers' emotions.
2 semesters ago, I took a management class and when the class ends I no longer need to keep the book. So I thought I'd sell it back on Amazon.
On the listing page, it requires me to put down some of the information regarding the book I'm selling. So I went to Amazon's textbook pages to see how people put down theirs with the same book.
That was when I found that there were over 15 exact same book that's on sale online, and I'm one of them. Here I thought, my book is not the brand new one, nor is it the cheapest one could be sold, how can I attract the consumer to buy my book?
So I put down the following statements on the description part of my product, and after 2 days, Amazon sent me an e-mail confirming my successful transaction. Here it is:
This is the newest version of the management textbook ... Its condition is ... most importantly, IT GOT ME AN A FOR THE CLASS!!! A must buy!!! ^_^
I don't if my magic words worked, or I was just lucky. But hey, who wouldn't want to buy a book that may bring you good luck on the subject learning? ^o^
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