Pepsi in Red in China!! - Product line

Pepsi in RED??? YES, in China, they are changing their cover in Red!

I at first was wondering if they are doing it to compete with Coke Cola....Or Because Red is a lucky color in Chinese Culture.

This product line in Red cover may hit big since the Chinese believe deeply in the luck a red color can bring, that is also why the traditional Chinese wedding is all in Red.

Apple on the head - Brand loyalty

HAHAHA, I'm blown away by this guys' tattoo!! Now, THIS is what you called a BRAND LOYALTY!!!

Throughout the whole Marketing class, I think to build a brand and make your consumers be loyal about your brand is the hardest to achieve.

But hey, I guess Apple has made it! ^o^

GNC's Mission Statement

GNC has this commercial a year or 2 ago. It is promoting it's mission statement - "GNC is committed to providing a shopping experience that exceeds our customers' expectations."
It was FUNNY!! Cracked me up... But hey, it got its attention, and magically, I really do believe that if I want to find any kind of medication/suppliments, GNC is the store I may go to.

Touch test - Focus group

I saw this video on Youtube which it show this company formed a focus group and asked people to be vision-covered and just use their hand to feel the item, and state what they feel.
I found it really interesting that at the end, they conclude most people find Cotton to be most appealing, whereas the scissors are least appealing, and 3 out of 5 people would hold "Fresh" with their foot for more than 3 minutes!

How to sell soap - The importance of Word of Mouth

How to sell soap - about viral marketing

So here I found a Viral marketing strategy video, which uses a simple example (How to sell soap) to show us this strategy. It is a cute little web commercial, you kind of feel like "it's" talking to you, as it's having a conversation with you. After the 2 and a half minutes, I realized that it is about the WOM - Word Of Mouth strategy we talked about in class.

Word Of Mouth is more convincing than any type of commercial, it gives you a guarantee from someone who do not have any beneficial relationship with the business. It makes you feel like: "Oh, she used this, and loves it, it should work on me, too!"

With our group's project, we use the WOM strategy since restaurant service is not something people would love it only through your fantastic commercial.

Flavored Straw from Australia

As I was browsing on web, a little link on the side of the page has this little ad -- Got milk? Flavored straw. And I remembered that years ago this was a big hit in Australia, and in Taiwan, too.

If you don't know what this "Flavored straw" is, it is a thicker-than-usual straw that inside contains little flavored sugar dots (vanilla, straberry, chocolate, etc.) When you use the straw to drink your milk, yoo then taste the flavor from it.

I can't help but think that it is an AMAZING innovation for all families, students, kids, and whoever wants to enjoy a cup of flavored milk.

The inventor realized a problem in the market, even though there are many different varieties of flavored milk on the market, but if one wants to taste different flavors, he/she would have to buy a big gallon of EVERY milk, and this can lead to a big waste because they only want to taste it. In this case, it solves this problem for all of us, by creating the flavor in the straw instead of in the milk, it is much more convenient and fun to enjoy different flavors of milk now.

I bought a pack of "mint and chocolate" flavor, and I'm going to try it! :D

Diet Snapple and pricing

I was at the Bookie last week looking for something to drink. And I saw this new "diet Snapple" with a new flavor and and HUGE price sign indicating $o.79. A normal Snapple costs at least $1.50, here is a DIET (popular word these days) Snapple only cost $0.79. I immediately bought it.

This reminds me of what we discussed in class today, about the importance of pricing. A high price can bring up the product's value, but it can also cause a decrease in demand in some cases; on the other hand, a low price can encourage more demand, but consumer may question the quality in the product.

I, however, am one of the low-price products' fans. And this diet Snapple earned its $0.79 from me.

Just a little conclusion after drinking the $0.79 diet Snapple, I do not like it. It's got too strong of a "blenda" taste... Oh well, it did told me that it's "DIET." >.<